A new Stillspeaking commercial will be launched on Friday, April 16 by the national Stillspeaking program of the United Church of Christ. “The ad promises to be an exciting new message of welcome and invitation. Called the ‘Language of God’ it will invite people to think more deeply and broadly about the phrase ‘God is still speaking,’” says a campaign spokesperson.
What also makes the new commercial exciting - and different - is how it will be carried / launched / delivered. For the first time, we will be relying on a grassroots, viral campaign to “spiral” our message across the internet - via web-based ads, Facebook, YouTube, MySpace, emails and blogs. While we will be purchasing internet ads to launch the campaign, the heart of the movement will be an all-hands-on-keyboards approach on
April 16.
Here’s what you need to know:
Step One - 9:00 am - Visit ucc.org or check your email for a special message offering a first peek at Stillspeaking’s new, edgy internet spot. Watch it. Let it sink in.
Step Two - 9:02 am - Share the link on Facebook, Twitter, MySpace, LinkedIn, myUCC, your own blog, or other places where internet dwellers will see it.
Step Three - 9:05 am - Send the link by email to family, friends, co-workers and church members, inviting them to watch and share with others.
Step Four - 4:30 pm - Just for kicks, repeat steps two and three.
Step Five - 10:00 pm - Relax, knowing that, thanks to you and countless others, millions have received a counterculture message about a Stillspeaking God - a word of inclusion, justice and welcome.
